0 to 1, Atlassian Intelligence

In 2023, Generative AI emerged as a major strategic shift for Atlassian. The company launched a new product, Atlassian Intelligence, introducing AI-powered experiences across the product suite.

I led design for Generative AI experiences in the Editor, taking the work from early concept exploration through to some of the most widely used AI features shipped across Atlassian products.

The challenge

Atlassian had limited internal expertise in Generative AI, and the company had not previously launched a new product at this speed and scale. AI capabilities also needed to work consistently across multiple products and teams simultaneously.

My role

As Lead Product Designer, I owned the experience end-to-end, from early concepting through alpha to general availability. A large part of the work was establishing AI interaction patterns that held up consistently across multiple products and teams. I worked closely with product, engineering, research, and marketing to deliver.

Approach

I started with rapid prototyping to explore early AI interaction concepts and workflows, then ran alpha testing to gather and synthesise qualitative research.

This surfaced strong demand for writing improvement and brainstorming, while also exposing usability problems caused by fragmented AI controls scattered across products.

From this process, I defined a universal AI command palette, designed to work consistently across different product contexts rather than solving each one in isolation.

Outcome

Atlassian Intelligence launched at TEAM23 and reached general availability across the product suite. The work delivered foundational AI experiences during a major strategic shift — including some of the most heavily used features in the Editor — and established interaction patterns that carried forward into the next phase of growth.